Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

For our music video we looked at a number of Grime artists videos to get some inspiration. However we wanted our video to be original so we didn't want to copy the other videos we have watched. Having looked at the Tinie Tempah video " Written in the stars" we liked the idea of doing a performance shot which showed a lot of the city. We did this by filming on Hulme Bridge; Jermaine is stood looking over the bridge performing his verse.

We also looked at Devlins' video London City, he uses a lot of establishing shots of the city. In his video he speeds up these shots. We decided to do one of these shots off Hulme bridge of the traffic. We sped up the shot, we believe it looks very professional. It adds to the effect of our video because we wanted it to have a "gritty" and it symbolises city life. We also looked at other videos of the same genre, we gained some ideas of how we wanted our video to look but we tried to make our project original. Most videos of this genre have a fast cute rate, so we thought we should also stick with this trait.

One way in which our video breaks away from the conventions of these types of music videos is the way we did the editing. We made our shots fade into one another which most videos of this genre don't really do. The reason for this is usually because their songs are most of the time very fast paced so the fading wouldn't necessarily work.

Also with our video we used a shot where Ivor disappears. Him and Jermaine are sat on the wall talking and then he just disappears from the shot. This symbolises the fact that Ivor is no longer alive. We also use this special effect again when Micheal meeting Ivor and he disappears. We believe this makes our video original because its an effect that is very powerful and all the videos we have looked at do not use this.

Also in the song it mentions being stabbed, so we felt that we needed to add some kind of narrative to the footage. We filmed a hooded male standing behind a wall waiting for Jermaine to come round the corner. We did not use any props of knives as this wasn't allowed, but we believe the scene looks quiet realistic.

Devlin - London City
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