Tuesday, 5 October 2010

Analysis of a music video - Tinie Tempah- Tears

This video has a number of similarities to our music video.
Both our video and Tinie Tempah' are of the same genre, which is UK Garage.
Although the instrumentals are significantly different they are both of the same genre.

Both videos have similar feelings. They are not happy with there lives at that moment. In our video "On the Low" the storyline behind the song is two teenage males being trapped in an environment which they would like to escape. The Tinie Tempah video has an illustrative narrative about a male being trapped but this time in a relationship, he has broken up with his girlfriend but although he feels sad he knows he has to get out of it. In the video he also meets a new woman at a party who he can see himself having a future with. Both videos emphasise wanting and striving towards a better future.
For our beginning shots we have a bedroom scene where Jermaine receives a phone call explaining that one of his friends has died. In the Tinie Tempah video they also begin with a talking scene. Tinie Tempah is having a conversation with his girlfriend explaining that they should see other people. Throughout our video we are going to have a performance, Michael and Jermaine are going to be stood on Hulme Bridge preforming to the camera. In the Tinie Tempah video there is also performance. He is performing next to tall buildings. In the video there is an equal amount of performance and narrative, the video contains shots of Tinie at a party and a woman's apartment but also him performing. This video was shot in London which adds to the professional look of it.
At the beginning of our music video we are going to be doing a close up of Jermaine' face when he gets the bad news about his friend. The "Tears" video also has a similar shot when he is talking to his girlfriend. These show emotion. When Michael and Jermaine are performing on the bridge there will be establishing shots of them and the locations around them. This is similar to the Tinie tempah video as when he is performing it is a shot of him and also the buildings surrounding him. Throughout the video there are a number of shots including close ups, mid shots and establishing shots. The video also contains tracking shots of when Tinie is in the car with his girlfriend. They also use green screen when they crash the car, this makes the crash look a lot more realistic as the effects work well. Also the lip syncing in this video is perfect, which makes it look even more professional.

The clothes the men wear in the video is quite casual, they are wearing shirts and jeans most of the time. While the females in the video are more dressed up, because they are at a party they are mostly wearing dresses. The lighting in this video is quite bright which shows that the video was mainly shot in the day time. The lighting adds to the mood of the video, although the song is about a man basically breaking up with a women it has a brighter side as he has found someone new who he gets along with.

The camera work used in this makes it a particularly effective music video, the type of camera used makes the image look crisp and perfect which makes the video more appealing. Also the illustrative narrative of the video makes you want to keep watching the video as it is interesting.





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